Meet the Team – Melina Sanchez

The Tower is about connecting people with causes, so we want you to know about the people actually making that happen! Meet Melina Sanchez, who is helping with our Business Development (and a lot more!).

Hi everyone! Nice to meet you all – my name is Melina Sanchez. I learned about Tower of Niceness through Alin, a friend of mine and fellow Tower of Niceness team member, she mentioned to me that there was an opening for a volunteer position with a non-profit. I wasn’t quite sure what the position was, but I figured I needed some work experience and this was my opportunity to achieve that. 

After I did some research I realized that this was just what I was looking for. A non-profit whose goals I believe in. I’ve always liked to help others and it feels amazing to have found an organization that does just that. I’m proud to be a new member of this team and will hopefully help strengthen Tower of Niceness as we move forward.

Volunteer Info & Opportunities

We recently hosted a live webinar to share some of the ways you can get involved with the Tower of Niceness as a volunteer. Watch the video above or you can browse the slides here.

There are a lot of ways you can help with opportunities to join the Tower Team, a Project Team or just participate in a project. From an hour a month to just one project a year – every bit helps.

Let us know if you have any questions or interest in a particular role – you can contact us via the website or email. We would love to have you join Niceness Nation!

2nd Annual Night of Niceness Raises over $15,000

Thank you for supporting the 2nd Annual Night of Niceness!! The event this year was a great success and thanks to your generosity we were able to reach our goal with a total of $15,328 raised from ticket sales, auction/raffle items and online donations.  With nearly 90% of the event costs (outside the silent auction) covered by our event suppliers, this means we will be able to really boost our niceness for those in need this coming year. And in case you missed the event or want to see the pictures, our awesome photographer has been nice enough to post them all here free of charge to download. 


The money raised will be used across all of our Niceness Projects throughout the year in addition to individual project fundraising we will do. We either purchase supplies needed which are directly donated or work closely with organizations to ensure donations are used for specific needs. This helps make sure your money gets to those who need it most.  Here’s a reminder of how your donations are put to work:

  • Help the Homeless  – November
  • Tower Toy Drive – December
  • Furry Friends Fundraiser – April
  • General Project Fund – used for individual niceness projects 


Without our sponsors there is no possible way we could have an event like this. Every one of our sponsors came to us and offered to help. Please take a moment to connect with them, support them, and show them a little love on social media.


We are really excited about the number of you ready to step up and help. We will be reaching out shortly to begin forming committees for each of our core projects or you can click here to contact us about volunteer opportunities. We also plan to kick off our Help the Homeless project this later this week. We could us help spreading the word or would even love to have you join us Thanksgiving Morning.  

With gratitude,

The Tower Team

The Tower on Good Day Sacramento – In Studio!

Good Day Sacramento & Cody Stark have been amazing supporters of the Tower since the beginning.  We’ve been lucky enough to have them join us every year to do a remote segment during our Help the Homeless project on Thanksgiving but this year we also got to go in the studio to promote the Night of Niceness which was really cool.  Check out the segment below!

Fox40 Feature: Rocklin Brothers’ ‘Tower of Niceness’ Encourages Good Deeds

Special thanks to Karma Dickerson who put together a great story about the Tower and our first event – The Night of Niceness.


ROCKLIN — The final bell on a Friday usually means kids are gleefully heading out into their weekend. For the Sharp brothers, it means heading out to make the world a better place.

River and Ryder Sharp hosted their first Night of Niceness fundraiser Friday. The events hosted in Roseville will be a major milestone for their Tower of Niceness organization.

River launched the Tower of Niceness on Facebook in 2015. Since then, he and Ryder with some help from family have hosted regular events like Thanksgiving food giveaways to Christmas toy drives.

Those events are close to Ryder’s heart since he was hospitalized when he was younger.

“It makes me feel good because I know that I’m helping people and I can repay how they helped me,” Ryder said.

Recently, they were raising money for hurricane relief when another disaster hit home. River and Ryder’s parents are from Santa Rosa. The Tubbs Fire reduced their mother’s childhood neighborhood of Coffey Park to ash.

Friday, the Night of Niceness fundraiser raised at least $12,000. Half is going toward fire relief causes and the other half will go toward their holiday events.

But the Sharp brothers say that’s just the beginning.

Michael Franti Sings for the Tower!

We love Michael Franti & Spearhed! So when it came to deciding on the song to end our 1st Annual Night of Niceness on, the decision was easy. We wanted to play “It’s Good To Be Alive Today”.  So, we reached out to Michael on Twitter to ask permission. We didn’t expect a response, let alone the one we got the SAME DAY!

Check out what he had to say (and sing)!